Tips for Maximizing Website Conversion
Thursday, 01 January 2009 12:11
To maximize website conversion (turn visitors into customers), you must put yourself in the shoes of your website visitors. Here are some tips for writing effective copy for the web.
Let your visitors know they are in the right place.
Many people will find you through search engines. The first thing they are looking for is whether or not you provide what they need. If I am looking for a web designer, when I click on a link in the search engine results, the first thing I will look for are clues that I have come to the page of a web designer. Be sure to make it obvious what you do.
Make navigation obvious.
If your visitors don't know what to click, chances are you'll lose them. Make it easy. As Steve Crug says, "Don't make me think!" Check the book out while you're at it.
Keep it concise.
Use headings, short parapgraphs and bulleted lists to allow for easy scanning. Remember people scan web pages, they don't read them.
